We create strategies and tools for brand communication in digital and social media. As part of our comprehensive service, we offer:

• design and development of campaign websites (landing page) 
• conducting a Search/Facebook campaign 
• executing display and video campaigns 
• dynamic geotargeting through MMS, SMS and push notifications campaigns
• conducting advertising activities on e-commerce platforms 
• in-game-ads (advertising in computer games) and advergames (advertising games) 
• e-mail marketing and remarketing campaigns, and media purchases in the programmatic (RTB) model 
• constant optimisation and monitoring of campaigns 
• conducting campaigns on foreign markets

We design the architecture of digital tools, ensuring quality and usability of information systems. We place emphasis on design and functionality. We provide programming and online services: online stores, mobile applications, CMS systems, company websites, campaign websites (landing pages) and corporate websites. We will support the client in creating dedicated digital content, usability research and audits of selected websites, e-stores, and e-commerce platform.

We create media strategies and take care of the selection and purchase of media. We run and optimise campaign activities. Our omnichannel approach enables the integration of all digital channels (including social channels) and measuring the effects of the interaction between them. We are able to quickly and effectively change the campaign in order to achieve the best results.

We deal with planning and purchasing media not only in Poland. For some clients, we conduct media activities on other European markets – both with our own resources and with the support of our partners on other markets.

• Search/Google Ads/AdWords campaigns 
• Display campaigns 
• Remarketing and RTB networks (programmatic) 
• Facebook Ads campaigns 
• Video campaigns (YouTube) 
• Campaigns on foreign markets 
• SMS/MMS/push notifications

We adjust the campaign settlement model depending on the KPIs set in the client’s brief. We optimise advertising activities for conversions aimed at maximising profits and acquiring specific leads. We will organise the media, design creations and execute the campaign. During the campaign, we will monitor the results, ongoing optimisation and the achievement of business goals.

We optimise pages for SEO in order to ensure high results in Google Page Insights tests. We integrate SEO and SEM activities. We execute Google AdWords advertising campaigns, deliver effective organic and paid traffic to the client’s website, and acquire new users.

As part of creating websites, we will provide comprehensive creation of attractive content (#contentmarketing) that will help you get high-quality links.

• Broad positioning  
• Positioning of key phrases 
• SEO on foreign markets 
• SEO Copywriting 
• Website SEO audit

It’s an innovative way to display results, and manage and analyse campaign data. It allows you to measure advertising key performance indicators (KPIs) in real time. We create the dashboard based on the specific scope and business goals of the client. The solution allows for effective data monitoring. Automatically generated reports from:

• Google Campaign Manager (Direct Buy, job boards)
• Google Ads (Search) 
• Facebook Business Manager (Social)

Based on the plan developed with the client, we create a brand communication strategy on social media. We develop narration, tonality and design dedicated graphic content. On behalf of the Brand/Client, we conduct a dialogue with users and engage them in interaction (organic posts, monitoring and moderation). We develop dedicated advertising messages (FB Ads). We create advertising animations (stories) and partner with influencers. We conduct result-oriented paid social campaigns. Depending on the client’s expectations, we select appropriate KPIs and optimisation methods in order to achieve the best results.

To increase sales or generate more leads through our client campaigns, we propose solutions based on creating dedicated and quality content.

In addition to unique competences in the field of design and storytelling, we have experience in building relationships with publishers and marketers, with whose support we distribute content.

We configure and expand databases of potential customers and reacquire those who have not yet made a final purchase decision.

• Prospecting helps effectively support advertising activities by means of an alternative search for possible customers, start systematic communication with a new group, establish relationships, and arouse interest. 
• Remarketing activities help strengthen already initiated contact and relations with the acquired customer. We increase customer loyalty and reacquire those who have not yet made a final purchase decision.

• Advice on choosing an e-commerce platform, adjusting the account type and settings. Guiding the client through the process of exchanging legal information and sensitive data (registration process in the EAN application, EUIPO, etc.). 
• Creating product databases. Data aggregation and product database management. Creating, supplementing and updating product lists. 
• Monitoring orders, product sales and buyer ratings. Handling negative reviews and assisting in setting up regular payments to the Seller. Constant contact with channel support.

• Gathering product information (legal documentation, price list, delivery data, tests and certificates) from the client’s internal e-commerce system (PIM). Categorisation and review of product descriptions (text and photo database). 
• Development and implementation of a product communication strategy on the e-commerce platform. 
• Analysis of the user’s UX experience on the product website (mobile and desktop) 
• Creation of Enhanced Brand Content with SEO adjustment of the e-commerce channel (title, description, functions, keywords). 
• Creating a brand profile on the sales platform Shop-in-Shop.

• Brand and product positioning (e-commerce SEO) to ensure the highest positions on the e-shelf and in search results. 
• Audit of the structure and quality of e-content available to the client and his competitors. Analysis according to search standards for the selected category and target group. 
• Analysis of the user’s purchasing path and the e-shelf structure, highlighting the most effective tactical actions that should be taken in a given sales channel.

• Advertising account configuration.
• Scheduling and setting up paid campaigns. 
• Data and analytics: reporting of advertising campaigns, testing the effectiveness of the advertising formats used, optimising them and re-testing. Ongoing reporting of the results of activities.